September, 2007:

• Uni Watch by Paul Lukas - "The Storied Tradition of MLB Rookie Hazing"
  September 28, 2007
  Halloween is still a month away, but the costumes are already out in full force outside major league baseball clubhouses. And that, of course, means we're deep in the thick of rookie hazing, a time-honored MLB rite of passage in which rookies -- from the lowliest September call-ups to international stars like Dice-K -- are forced to dress up (or down, as the case might be). The stunt is usually executed right before the last road trip of the year, so the rooks have to wear their costumes while hauling their luggage out to the team bus, at the airport (bonus points for teams going to or from Toronto, since the rooks will have to go through customs), and on the plane. Just about every team gets in on the hazing routine, but it's the Yankees -- their commitment to excellence extending to every corner of the game -- who've set the highest standard in recent years. In 2005, the rookies wore cheerleader outfits, and last year the players had to dress up as George Steinbrenner. This year, they went for a "Wizard of Oz" theme.
   
• Converse College to Choose New Nickname (NCAA)
  September 28, 2007
  The Converse Cougars? Has a nice ring to it. The Converse Sirens? Clever. The Converse Cannibals? Hmm … maybe not. Hundreds of new mascot suggestions, including those three, have poured into Converse College's Web site in the last four days, since the school began soliciting public advice for a new nickname. For the past 34 years, the school has been known as the Converse All-Stars, a knock-off of the popular shoe. Nominations for new names are being taken online, at www.converse.edu/athletics, until Oct. 5. Then, after a series of public votes, the school will unveil its new mascot on Oct. 23 at the school's volleyball match against Limestone College. "We believe this is the right time for Converse to select a new mascot," said Beth Lancaster, the school's director of communications. "We have a new athletic director (former Dorman basketball coach Joy Couch). We're in Division II; we have a new conference membership. Converse is really trying hard to elevate the athletics program."
   
• Uni Watch by Paul Lukas - "Skating On Thin Ice"
  September 27, 2007
  Hockey is all wet -- literally. The combination of intense activity, indoor arenas, and full-body uniforms with loads of padding creates a lot of sweat, plus the skate blades are constantly creating ice spray, which condenses as it hits the players. So when the Reebok folks were designing a new uniform system for the NHL, they devised a series of moisture-repellant fabrics. For months now league officials have been doing this little party trick where they pour a glass of water onto one of the new jerseys, so everyone can see how the water rolls right off. But here's the thing: All that moisture has to go somewhere. And according to a growing chorus of complaints from NHL players, it's going mainly into their gloves and skates, which have become a sloshy, saturated mess. Another unintended consequence of the new uniforms: They're so stretchy and, in some cases, so prone to tearing along the seams that they're easy to pull over an opponent's face during a fight, which can lead to major problems.
   
• Worcester Sharks Unveil New Uniforms (American Hockey League)
  September 27, 2007
  Worcester Sharks President and CEO Michael T. Lehr, in conjunction with the American Hockey League, unveiled the club’s new jerseys for 2007-08 as part of Reebok’s new Rbk EDGE Uniform System. All 29 teams in the AHL, as well as all 30 teams in the National Hockey League, will wear the new uniforms this season as part of the Rbk program. This league-wide uniform innovation was established by Reebok with the National Hockey League earlier this year with performance and safety at the forefront of the design process. After more than two years of research and testing, the Rbk EDGE Uniform System will debut this fall in only two leagues worldwide: the NHL and the American Hockey League.
   
• New Orleans Hornets Unveil New Secondary Logo (National Basketball Association)
  September 27, 2007
  A new chapter in Hornets history was unveiled today at the Alario Center when Tyson Chandler emerged from the locker room wearing a familiar home white uniform with a new twist – a Fleur de Bee patch. Designed by Hornets Executive Officer of the Board Chad Shinn and consultants from the NBA and Adidas, the patch will be worn on the team’s home and road jerseys this season and illustrates the passion the entire organization has for the people of Louisiana and the city of New Orleans. Long associated with the Crescent City, the fleur de lis has taken on additional significance post-Katrina as a symbol of the region’s recovery. As an adaptation of that famous symbol, the Hornets’ Fleur de Bee speaks directly to the connection this team feels with the city and its proud heritage.
   
• Iowa State U. Unveils New Athletic Logos, Uniforms (NCAA)
  September 27, 2007
  Iowa State unveiled its new look Wednesday, introducing a cardinal football helmet with an I-State logo. Athletic director Jamie Pollard said during a news conference that the selection culminated a six-month process. All of the school's athletic coaches were asked for input, and more than 35,000 votes were cast on the school's Web site. Pollard said the I-State emblem will give the school a more distinguishable identity that could help in retailing and recruiting. "We feel this logo really identifies Iowa State athletics," Pollard said. "And that logo will become our primary mark for the athletics program."
   
• Manitoba Moose Unveil New Rbk Edge Uniforms (American Hockey League)
  September 25, 2007
  The Manitoba Moose, in conjunction with the American Hockey League, unveiled their new jerseys for 2007-08 as part of Reebok's new Rbk EDGE Uniform System. All 29 teams in the AHL, as well as all 30 teams in the National Hockey League, will wear the new uniforms this season as part of the Rbk program. Manitoba's new uniforms feature changes to the striping on the sleeves and base of the jersey. The Moose will maintain their basic logo and colours of black, forest green, bronze, and white. This league-wide uniform innovation was established by Reebok with the National Hockey League earlier this year with performance and safety at the forefront of the design process. After more than two years of research and testing, the Rbk EDGE Uniform System will debut this fall in only two leagues worldwide: the NHL and the American Hockey League.
   
• Pittsburgh Penguins Players Say New Uniforms All Wet (National Hockey League)
  September 23, 2007
  The Penguins agree, pretty much to a man, that the high-tech sweaters they will be wearing this season are lighter and more comfortable than the ones they replaced. They also concur that the new sweaters are extremely effective at repelling moisture, exactly as planned. Trouble is, quite a few have concluded that is not necessarily a good thing. Right winger Mark Recchi, for one, understands what the league was trying to accomplish by adopting a sweater that does not absorb fluids, but does not think the designers took into account the moisture -- to wit, perspiration -- generated under a player's uniform. "[The sweaters] don't soak anything in, which I guess is what they wanted," Recchi said. "But the problem is, it goes through all of your equipment. It goes into your gloves, goes into your skates." And eventually saturates the leather in both, leaving the players feeling as if their hands and feet are immersed in liquid. Perhaps because, at least in some cases, they are.
   
• Portland Pirates Unveil New Rbk Edge Uniforms (American Hockey League)
  September 21, 2007
  The Portland Pirates, the American Hockey League affiliate of the Stanley Cup Champion Anaheim Ducks, unveiled their new Rbk EDGE Uniforms for the 2007-08 season today. The jerseys feature the Anaheim Ducks logo on the right and left shoulders, a new accented piping design down the left and right sides with the team's full- color logo on the front chest. In addition, there will be a 2007 Anaheim Ducks Stanley Cup Champion patch on the back of the jersey and a new jersey sponsor, McDonald's, will have a patch placed on the front right chest. After more than two years of research and testing, the Rbk EDGE Uniform System, with performance and safety at the forefront of the design process, will debut this fall in only two leagues worldwide: the NHL and the American Hockey League.
   
• Uni Watch by Paul Lukas - "Getting Equipped With the Giants"
  September 21, 2007
  At the risk of offending a noble fraternity, Uni Watch always has thought being a baseball equipment manager is a pretty cushy job. You mostly have to make sure everyone's wearing the right jersey, that nobody's name is misspelled (oops), and that all the batting helmets are polished (well, almost all of them). In basketball, it's even easier, since there are no helmets or other gear to keep track of -- it's mostly just a matter of remembering who likes to wear high socks. But football -- now there's a sport that really puts the "equipment" in equipment manager. You've got more than 50 players to keep track of, a wide range of helmet models (many of them with inflatable padding, and some of them equipped with radio receivers), an even wider range of facemasks, loads of pads, a variety of different jersey tailoring templates, players who insist on having the tightest-fitting uniforms possible, a coaching staff that has to be outfitted in a rotating array of league-approved clothing, and a league office that's notoriously nitpicky about the smallest visual details. It's a demanding job, one that's usually split up among several people.
   
• Mississauga St. Michael's Majors Unveil New Uniforms (Ontario Hockey League)
  September 19, 2007
  It's an exciting time for the Mississauga St. Michael's Majors! With their 2007-08 season kicking off on Friday via a date in St. Catharines with the IceDogs, the club is ready to officially unveil their new uniform design. The first sneak peek took place yesterday as the new jerseys were presented on Rogers Television Peel's daytime program. The jerseys continue to display the "M" on the chest, to signify the team's affiliation with St. Michael's College School. However, the "M" has been given a Mississauga twist as there are more layers within and the gold has been taken out, with blue becoming more prominent. The horizontal stripes that were present on the bottom have been removed and bolts of baby-blue now jut across the front and back of the jersey. Also, the shoulders will be adorned with the school crest on one side and the shamrock logo on the other.
   
• Chicago Unveils New Olympic Logo (Olympics)
  September 19, 2007
  It's take two for Chicago's Olympic logo in the city's bid for the 2016 summer games. CBS 2 Chief Correspondent Jay Levine was at the dramatic unveiling. A crowd of seventh and eighth graders at Disney Magnet School counted down to a round of applause as a sheet came down to reveal the new logo. It's a white, six-pointed star surrounded by a vertical band of colors including yellow for energy, red for passion, blue for parks and green for the lake. In May, the International Olympic Committee said Chicago couldn't use its first design, a torch whose flame represents the city skyline. The IOC said its rules don't allow logos that contain the Olympic symbol, motto, flag or other imagery including a flame, torch or medal.
   
• Manchester Monarchs Unveil New Uniforms (American Hockey League)
  September 17, 2007
  The Manchester Monarchs, the primary affiliate of the Los Angeles Kings, have unveiled their new Rbk EDGE Uniforms for the 2007-08 season. The jerseys will feature the Monarchs' secondary logo on the right shoulder and the Kings' crown on the left shoulder, a new accented piping design as well as the Monarchs' lion logo on the front. This league-wide uniform innovation was established by Reebok with the National Hockey League earlier this year with performance and safety at the forefront of the design process. After more than two years of research and testing, the Rbk EDGE Uniform System will debut this fall in only two leagues worldwide: the NHL and the American Hockey League.
   
• San Jose Sharks Unveil New Uniforms (National Hockey League)
  September 17, 2007
  The San Jose Sharks unveiled their new home and road sweaters Monday afternoon as Captain Patrick Marleau, Alternate Captain Joe Thornton, Kyle McLaren and Mike Grier modeled the uniforms at a special press conference on the ice at HP Pavilion at San Jose. Sharks season ticket holders will have the first opportunity to see the new sweaters in game action as the team hosts its annual Teal & White Game tonight at 7 p.m. at HP Pavilion. Players attending the Sharks 2007-08 Training Camp will be broken into two teams that will battle in a scrimmage exclusively open to Sharks season ticket holders. The Sharks begin their exhibition schedule at Los Angeles on Sept. 18 at 7:30 p.m. San Jose hosts preseason games at HP Pavilion on Sept. 21 (Anaheim), Sept. 22 (Vancouver) and Sept. 29 (Calgary) and tickets are available at www.ticketmaster.com. The newly designed sweater incorporates the updated Sharks logo and the team’s primary colors of Deep Pacific Teal, Burnt Orange and Black.
   
• St. Louis Blues Unveil New Uniforms (National Hockey League)
  September 15, 2007
  The St. Louis Blues introduced the new RBK Blues uniform today at Scottrade Center prior to the final scrimmage of the Wendy Pleau Determination Cup. The Blues' RBK Edge uniform system -- jersey, pants and socks, each in home blue and road white -- were designed by Fleishman-Hillard's sports and creative services teams in collaboration with the Blues. Fleishman-Hillard, with its global headquarters in St. Louis, also designed the home and away uniforms the Blues wore from 1998-1999 through the 2006-2007 season. The Blues' colors -- blue, navy, gold and white -- as well as the classic Blue Note crest remain unchanged.
   
• Phoenix Coyotes Unveil New Uniforms (National Hockey League)
  September 14, 2007
  The Phoenix Coyotes unveiled their new RBK Edge uniforms on Saturday, Sept. 15 as part of the 3rd Annual CoyotesFest at Jobing.com Arena. The Coyotes joined the 29 other NHL clubs this season in wearing a new technologically-advanced uniform system featuring fabrics that are more form fitting and aerodynamic as well as breathable and water repellant. The NHL and Reebok worked together for more than two years to update the NHL uniform in an effort to enhance player performance and increase player protection and safety. Through extensive research and testing, Reebok was able to create uniforms using lighter fabric and stretch material, including Reebok PlayDry™ and Bead Away™ technologies, to offer more comfort and freedom of motion for the players. The entire uniform system was created with a more anatomical fit, integrating better with the players’ padding and equipment, which also enhances the range of motion.
   
• Dallas Stars Unveil New Uniforms (National Hockey League)
  September 14, 2007
  The Dallas Stars today unveiled the hockey club’s new jerseys, to be worn during the 2007-08 season. The new uniform design is part of the National Hockey League’s launch of the new Rbk EDGE Uniform System™, adopted League-wide for the coming NHL season. Following more than two years of research and development, new uniforms are being brought in to enhance player performance and increase player protection and safety. The NHL and Reebok worked together to develop a new uniform system that uses state-of-the-art materials that are more breathable, more resistant to water absorption and offer a greater range of motion. New Reebok Bead Away™ and PlayDry™ technologies work together to offer players a 14 percent reduction in pre-game jersey weight. The drier uniform retains up to 76 percent less moisture throughout the game. The sleek, new uniforms feature a new look for the Dallas Stars on their dark sweater – for the first time in the team’s history, a word-mark is the primary emblem on the front of the jersey, as the team’s home of “DALLAS” is cleanly presented across the chest accompanied by the respective player’s uniform number centered underneath. The Stars and New York Rangers are the only two teams in the NHL to feature a simple word-mark on the new sweaters. The team has also returned to its primary color of black for the dark jersey that was utilized during the team’s first six years in Dallas from 1993-99. The traditional Dallas Stars logo is featured on each shoulder.
   
• Buffalo Sabres Unveil New Uniforms (National Hockey League)
  September 14, 2007
  The Buffalo Sabres will sport a new look for the 2007-08 season. The Reebok Edge uniforms, unveiled at last year's NHL all-star game, will be the new standard for all NHL teams. Although no modifications have occurred to the Sabres logo or overall appearance, there are a few other differences. The "jersey consists of lightweight advanced materials to provide increased range of motion, ventilation, durability and comfort," according to Reebok's Web site. The sweaters are also designed to be moisture-repellent. The uniforms previously used by the league retained moisture through sweat, water bottles and ice. The new jerseys have incorporated "bead-away moisture repellent technology" resulting in 76 percent less moisture absorbed.
   
• Chicago Blackhawks Unveil New Uniforms (National Hockey League)
  September 14, 2007
  There was a funny moment at the news conference showcasing the Blackhawks new uniforms. Martin Havlat, Brent Seabrook, Patrick Kane and Jonathan Toews were modeling and considering the event was held on the terrace of a popular Chicago restaurant, skates were not an option. The choice of footwear among the players was varied: Seabrook and Toews came out in full uniform but wore sandals. Havlat wore white gym shoes. Kane's choice? Crocs. Blue. Fans shouldn't worry too much about the new uniforms--they're quite similar to the old ones. They do look more modern and have just some small changes along the bottom of the shirt. "They had some interesting designs prior that we weren't big fans of," Hawks general manager Dale Tallon said. "I think we're one of the teams that really fought hard to maintain [our old look]."
   
• Peoria Rivermen Unveil New Rbk Edge Uniforms (American Hockey League)
  September 13, 2007
  The Summer of 2007 will go down in Rivermen history as one of tremendous change - a renovated Peoria Civic Center complex will greet fans inside and out, an expanded front office staff, a new radio station and voice, and much more - with the newest and perhaps most visible difference coming in the form of the new RBK EDGE Uniform System� to be put in place by all 29 American Hockey League teams this fall. The Technology: The Rbk EDGE Uniform System� features technologically-advanced materials and fabrics that are more breathable, more resistant to water absorption and offer greater range of motion for today's hockey player. More than two years of extensive research, development and testing were performed by Reebok, with player feedback integral to the process. The First Impression: Trying on the new pants, socks, and jersey for the first time, Jean-Guy Trudel remarked how much he liked the slimmer fit and feel of the overall package.
   
• Bakersfield Jam Unveils Color Change (NBA Development League)
  September 13, 2007
  The Bakersfield Jam, members of the NBA Development League, today unveiled the team’s new color scheme of red, white and blue. The newest member of the team, Swish, was on hand to model the organization’s new home uniforms for the upcoming season. “As Bakersfield’s highest level professional sports team, the Jam are committed to reflecting the essence of the community,” says Michael Hirsch, team president of the Jam. “From the tradition of Buck Owens to the core American values that embody Bakersfield, our new colors represent what this city is all about.” Swish, a fox indigenous to Bakersfield, was awarded the mascot position after an extensive interview process. The hiring became a slam dunk when Jam officials read his application stating his favorite colors are red, white and blue. When asked how he felt about joining the Jam, Swish responded with a thumbs up and then drained a three-pointer.
   
• Atlanta Thrashers Unveil New Uniforms (National Hockey League)
  September 13, 2007
  The Atlanta Thrashers unveiled their new Rbk EDGE Uniform Design TM on atlantathrashers.com at 9 a.m. this morning to coincide with the start of training camp. The newly-designed uniforms will also be introduced to the media at 1 p.m. today during the team’s annual training camp press conference, hosted by Thrashers Executive Vice President and General Manager Don Waddell and Head Coach Bob Hartley. The Rbk EDGE Uniform Design TM, created by the NHL and Reebok, will be worn by all 30 NHL teams beginning this season. The team will also be wearing the new version of the practice uniforms beginning today for their first on-ice sessions. Players will be available during their media access period from 12-1 p.m. to discuss the benefits of the uniforms.
   
• Los Angeles Dodgers Unveil 50th Anniversary Logo (Major League Baseball/National League)
  September 12, 2007
  It is 12 days away from the 50th anniversary of the Dodgers' last game at Ebbets Field. And for five decades now, what was Brooklyn's sad loss has been Los Angelenos' happy gain. "Relative to Los Angeles, which is the entertainment capital of the world, the one true constant over the last 50 years has been Dodger baseball," said former first baseman Steve Garvey, who played such a big part in it. "For 81 days and nights during the year, the Dodgers have entertained hundreds of thousands of people. Movies come and go. TV series come and go. But for Los Angeles, the Dodgers have been the pinnacle." And so, with some panache and a splashy Dodger Stadium press conference, the Dodgers announced on Wednesday that the theme of the 2008 season will be a celebration of the 50 years they have spent in the Los Angeles basin, the last 46 of them at the ballpark carved into Chavez Ravine.
   
• Toronto Maple Leafs Unveil New Uniforms (National Hockey League)
  September 12, 2007
  Toronto Maple Leafs Vice-President and General Manager John Ferguson accompanied by several Leafs and Toronto Marlies players unveiled the new Rbk EDGE team uniforms to hockey fans, media and corporate partners sponsors in attendance at Air Canada Centre Wednesday afternoon. The Maple Leafs and Marlies join the other 29 National Hockey League and 28 American Hockey League teams in wearing their respective colours and designs beginning this season. The Maple Leafs will debut the modernized uniforms during all preseason games beginning September 18 at Edmonton. The home uniforms can be viewed for the first time two nights later at Air Canada Centre when the team hosts the Phoenix Coyotes. National Hockey League teams will not be using ‘third’ sweaters in the upcoming season.
   
• Toronto Marlies Unveil New Uniforms (American Hockey League)
  September 12, 2007
  Toronto Maple Leafs Vice-President and General Manager John Ferguson accompanied by several Leafs and Toronto Marlies players unveiled the new Rbk EDGE team uniforms to hockey fans, media and corporate partners sponsors in attendance at Air Canada Centre Wednesday afternoon. The Maple Leafs and Marlies join the other 29 National Hockey League and 28 American Hockey League teams in wearing their respective colours and designs beginning this season. The Marlies uniform draws a stronger connection to its parent club by including Leafs patches on both shoulders. The Marlies have also adopted similar changes to the Leafs in removing stripes from the bottom of the sweater and adding a stripe to the cuff.
   
• Colorado Avalanche Unveils New Uniforms (National Hockey League)
  September 12, 2007
  The Colorado Avalanche Hockey Club revealed its new-look Rbk EDGE uniforms at a press conference this morning. Avalanche defenseman John-Michael Liles modeled the new Avalanche uniform for members of the media. The Avalanche will wear the new uniforms this season beginning this Sunday, September 16 at the Burgundy/White game at the Air Force Academy. Alongside Liles were Head Coach Joel Quenneville, forward Milan Hejduk and former defenseman Curtis Leschyshyn, each modeling a previous edition of an NHL jersey worn during Colorado’s hockey history. The Avalanche uniform is part of a league-wide uniform innovation designed by Reebok in partnership with the National Hockey League. Known as the Rbk EDGE Uniform System, it’s the culmination of two years of research and testing which placed performance and safety at the forefront of the design process.
   
• Anaheim Ducks Unveil New Uniforms (National Hockey League)
  September 12, 2007
  The Anaheim Ducks announced that the club will debut the new Rbk EDGE Uniform System on Thursday, Sept. 13 vs. Los Angeles in the Ducks’ preseason opener. The updated look is a result of the NHL’s partnership with Reebok in developing a uniform to meet the performance demands of today’s professional athlete. This change adds an exciting twist on the new uniforms that the Ducks unveiled prior to the 2006-07 season. “This is an exciting new technological advancement made by the NHL,” said Anaheim Arena Management and Anaheim Ducks Senior Vice President/CMO Bob Wagner. “We think both the fans and players will appreciate the new, sleek look.”
   
• College of William and Mary to Unveil New Athletics Logo (NCAA)
  September 7, 2007
  The College’s logo committee is on pace to have a proposal for the school’s new logo ready in time for President Gene Nichol to unveil it at this year’s Homecoming, should the President choose to do so. “I think it’s fair to say that we’re going to be able to [have the logo ready by Homecoming] without too much difficulty,” Sam Sadler, vice president of student affairs and committee chair, said. “It depends on whether or not [Nichol] likes our recommendation, of course.” The committee was formed after the College dropped its appeal of the NCAA’s ruling that called the Tribe’s feathers logo “hostile and abusive.”
   
• Houston Aeros Unveil New Uniforms (American Hockey League)
  September 7, 2007
  The Houston Aeros have unveiled their new Rbk EDGE uniforms for the 2007-08 season. Aeros Rbk EDGE jerseys will be available to fans exclusively on Aeros.com later this month and at all Aeros home games. Jerseys can also be pre-ordered by contacting Jim Gadd at 713-361-7941. The jerseys are part of the Rbk EDGE Uniform System that is being implemented this season throughout the AHL and NHL. The Rbk EDGE Uniform features technologically-advanced materials and fabrics that are more breathable, more resistant to water absorption and offer greater range of motion for today's hockey player. More than two years of extensive research, development and testing were performed by Reebok, with player feedback integral to the process.
   
• Carolina Hurricanes Unveil New Uniforms and 10th Anniversary Logo (National Hockey League)
  September 6, 2007
  The Carolina Hurricanes today unveiled their new uniforms for the 2007-08 season, and introduced plans to celebrate the team’s 10th anniversary season in North Carolina with promotions and contests throughout the year, including a home giveaway. All 30 National Hockey League teams will be wearing new jerseys this season as part of the league-wide conversion to the Rbk EDGE Uniform System. Changes to the general design of the Hurricanes uniform include a single line of white piping around the chest, shoulders and back on the red home sweater, and red piping in the same place on the white road sweaters. In addition, each Hurricane will wear a commemorative patch on his chest this season with the 10th Anniversary logo. The new sweaters will go on sale to the general public on Sunday, Sept. 16, as part of the 8th Annual Caniac Carnival prior to the Hurricanes preseason opener.
   
• Minnesota Wild Unveils New Uniforms (National Hockey League)
  September 6, 2007
  The Minnesota Wild announced a new, yet familiar look on Friday when it unveiled its 2007 version of the RBK Edge uniforms. While all 30 National Hockey League teams will be playing with newly-designed uniforms, some have made drastic changes. The Wild has remained true to its original design with several minor changes. The most notable change appears on the team's Iron Range Red home sweater, which will move up in status from the "third" jersey to become the team's primary home sweater, replacing the green from years past. That change comes in the form of a new wheat-colored shoulder yolk and the removal of the forest green striping at the waist. The white road jerseys also stay close in design to the original and feature narrower accent striping on the sleeves and a new gold collar. The Wild, like all NHL teams will not wear a third or “alternate “jersey” during this first season of the RBK Edge uniform system.
   
• Norfolk Admirals Unveil New Uniforms (American Hockey League)
  September 5, 2007
  The collage of royal blue, sunflower yellow and red on parade at Norfolk Admirals headquarters Tuesday convinced long-time season ticket-holder Linda Phillips of at least one thing about the 2007-08 season. This team won't sneak up on anyone. "They'll definitely see us coming," Phillips said. That's one of the statements Admirals officials targeted when they designed the team's new jerseys, which were unveiled Tuesday at Scope. "We wanted bright colors and I believe that's what we've got," Admirals vice president Mark Bernard said. "We're really excited about it." The jerseys won't just look different, either. Like all AHL clubs, the Admirals will sport the lighter, more water resistant Reebok EDGE uniforms which debuted in the NHL All-Star Game last season. The battleship logo the Admirals have used since the 2004-05 season remains unchanged. The blue and yellow captured elements of the original Hampton Roads Admirals uniforms, while the red borrowed from the Chicago Blackhawks-inspired colors worn by the AHL Admirals the past seven seasons. This time, though, instead of adopting the colors of Norfolk's new affiliate, the Tampa Bay Lightning, the team decided on a combination that is uniquely Admirals. Bernard's hope is that, regardless of the team's future affiliation, Tuesday will be the last time the Admirals will have to discuss a change of colors.
   
• Binghamton Senators Unveil New Uniforms (American Hockey League)
  September 5, 2007
  The Binghamton Senators unveiled their new home and road jerseys Wednesday at a press conference at the Broome County Veterans Memorial Arena. The B-Sens joined the rest of the American Hockey League and NHL in using Reebok's new Rbk EDGE Uniform System. The uniforms, which incorporate four lighter fabrics, were designed to increase breathability and range of motion while absorbing less water. While some of the color schemes and design have changed, the B-Sens will keep their same logo. The team will debut its new jerseys Oct. 6, when it opens the regular season at home against Albany.
   
• Wilkes-Barre/Scranton Penguins Unveil New Uniforms, Alternate Sweater (American Hockey League)
  September 5, 2007
  The Wilkes-Barre/Scranton Penguins' unveiled their new Rbk EDGE Uniforms, as well as their alternate home sweater for 2007-2008, on Wednesday. All three sweaters are on display in the Penguins Team Store (670 North River Street, Waterfront Complex). The Penguins, along with all 28 other American Hockey League clubs, are utilizing the Rbk EDGE Uniform System for their home and away jerseys beginning this season. Featuring technologically advanced materials and fabrics that are more breathable and more resistant to water absorption and that offer greater range of movement, the Rbk EDGE Uniform System provides comfort and improved compatibility with equipment while helping to enhance player performance.
   
• Uni Watch by Paul Lukas - "NFL Preview Edition"
  September 5, 2007
  The dog days of August have finally given way to September, and that means it's time for the NFL, which kicks off its season Thursday night. And the season's biggest uniform change will be apparent before the game even starts, when the captains meet at the center of the field for the coin toss. That's because team captains this year will be wearing a special captain's patch on the upper-right chest area (as you can sort of see here). The patches will be color-coordinated to match each jersey, and the gold star underneath the "C" marks the number of years that the player has been a captain under the league's new captaincy initiative.
   
• Pittsburgh Penguins Unveil New Uniforms (National Hockey League)
  September 5, 2007
  The birds got new feathers. In front of more than 1,000 fans on Wednesday night at the Galleria at Pittsburgh Mills, the Pittsburgh Penguins unveiled their new home and road uniforms. Ryan Whitney, Brooks Orpik, Ryan Malone and Maxime Talbot were on hand to model the new uniforms, designed by Reebok, and took some questions from the crowd. “It’s exciting,” Whitney said. “There’s a good buzz around our team, so it’s nice to get back and see the fans.” Orpik agreed: “I didn’t think there were going to be that many people. It’s definitely a good start to this season.”
   
• Lake Erie Monsters Unveil New Uniforms (American Hockey League)
  September 5, 2007
  When the Lake Erie Monsters take the ice for the first time this season, the players will be suited up in newly-created, high-tech uniforms. The Monsters have released the design of their first-ever jersey, which is part of the AHL’s launch of the new Rbk EDGE uniform system. Lake Erie joins Binghamton, Wilkes-Barre/Scranton, Chicago, Providence, Norfolk and Bridgeport as AHL teams who have unveiled their new jersey designs for the 2007-08 season. Click here for a look at all 29 AHL teams' designs as they are unveiled. The home and away jerseys utilize Monsters red and blue with black and white accents. The front of the jersey features the team’s secondary “M” logo, while the primary Monsters logo, as well as the Colorado Avalanche logo – the team’s NHL affiliate – appears on either shoulder.
   
• Malaspina University-College Unveils New Institutional Logo (Collegiate - Canada)
  September 4, 2007
  Malaspina University-College board of governors has approved a new logo and visual identity for Malaspina. “The time is right to unveil a new look for the organization,” said board chair Robyn Kenyon. “With a new president at the helm and university designation on the horizon, it was time to update our visual identity.” For more than 24 years, the Arbutus tree logo has served as the Malaspina University-College trademark. According to Malaspina President and CEO Dr. Ralph Nilson, the Arbutus tree served Malaspina well in establishing regional recognition and building the Malaspina brand on Vancouver Island. The work to develop the new logo and visual identity was done by an institutional committee led by Toni O’Keeffe, Director of Communications and Public Relations for Malaspina.
   
• Providence Bruins Unveil New Uniforms (American Hockey League)
  September 4, 2007
  The Providence Bruins, member of the American Hockey League, today unveiled their new home and away jerseys for the 2007-08 season. The P-Bruins will be wearing the new white jerseys at home while the new black jerseys will be worn on the road . The new Providence Bruins home jersey features a white chest around the P-Bruins logo in the center. The sleeves are yellow with the Bruins bear logo on the shoulder. A strip of yellow goes down each side of the jersey starting under the arms and ending at the bottom of the jersey. The New Providence Bruins road jerseys have the P-Bruins logo in the center surrounded by black. The sleeves are yellow with the Bruins bear logo on the shoulder. Yellow can also be seen on each side of the jersey going from under the arms to the bottom of the jersey.
   
• Calgary Flames Unveil New Uniforms (National Hockey League)
  September 4, 2007
  The Calgary Flames Hockey Club unveiled today their new Rbk Edge uniform system at Flames Central in the heart of downtown Calgary. The uniforms maintain the Flaming C that has come to represent the team's identity but the shoulder patches now represent Alberta and Canada's heritage as the respective flags adorn the shoulders. "We have pride in the city of Calgary, the province of Alberta and our country of Canada," said Flames president and CEO Ken King at the unveiling. "We're proud to be citizens of Alberta." Flames players Matthew Lombardi and Dion Phaneuf were on hand to model the new uniforms and they were joined by 12 minor hockey players from southern Alberta as the Flames celebrate minor hockey this season. The new uniform, designed by the Calgary Flames and developed by Reebok in conjunction with the NHL, features a jersey that embraces the Flames rich history and distinct western Canadian roots while utilizing technologically advanced fabrics and materials for performance.
   
• Rochester Americans Unveil New Uniforms (American Hockey League)
  September 4, 2007
  The Rochester Americans will be one of 29 American Hockey League teams that will wear Reebok's new Rbk EDGE Uniform System� beginning with the 2007-08 season. The Amerks will unveil their home and road jerseys in the coming weeks. This league-wide uniform innovation was established by Reebok with the National Hockey League earlier this year with performance and safety at the forefront of the design process. After more than two years of research and testing, the Rbk EDGE Uniform System will debut this fall in only two leagues worldwide: the NHL and the American Hockey League. Featuring technologically advanced materials and fabrics that are more breathable and more resistant to water absorption and that offer greater range of movement, the Rbk EDGE Uniform System provides comfort and improved compatibility with equipment while helping to enhance player performance.
   
• Montreal Canadiens Unveil New Uniforms (National Hockey League)
  September 4, 2007
  At the team’s annual golf tournament held Tuesday, the Montreal Canadiens unveiled their new Rbk EDGE uniforms for the upcoming 2007-08 season. Players attending the event donned the home red jersey for a photo opportunity. The new Canadiens uniform, like all 29 other NHL teams, features the Rbk EDGE Uniform System technology. The team will don its red home jersey for the first time on September 17 when the Pittsburgh Penguins will visit the Bell Centre while the white away jersey will first be worn on September 19, in Moncton, NB, when the New York Islanders will host the Canadiens. One of the most recognizable jerseys in professional sports, the Canadiens jersey retains its traditional identity. The color scheme and overall appearance remain unchanged. The most significant change is located in the collar area, where one of the two blue lines has been removed, while an NHL logo was added.
   
• Uni Watch by Paul Lukas - "Back to School Edition"
  September 3, 2007
  Let's start with the good news: The University of Oregon does not have new football uniforms this season. You know things have gotten out of hand when the lead item of Uni Watch's annual college football preview column is something that didn't happen. But that doesn't mean the minions at Nike haven't been active -- they've been busy overhauling the look of Oregon's other Division I-A school, Oregon State, where they've managed to take a team that already looked ridiculous and make it look, well, really ridiculous. Yo, dudes, is that a sports bra you're wearing or what? The rear view is none too flattering, either. There's an FAQ page here, but the most pressing question -- namely, how anyone could have green-lighted this design in the first place -- goes sadly unaddressed. (As an aside, Nike's obsession with the state of Oregon becomes even more evident if we expand our view to include Division I-AA. Check out what they've done to Portland State, where Jerry Glanville is now coaching, which of course means that the team's green-based color scheme has been changed to black. The most interesting detail: the center spear logo on the helmet. The net effect: a cross between a comic book and a video game, which pretty much sums up where uniform design is heading these days.)
   
• Myrtle Beach Pelicans Unveil 2008 All-Star Game Logo (Carolina League (baseball))
  September 2, 2007
  At a press conference in mid-May, the Myrtle Beach Pelicans (A/Atlanta Braves) proudly announced that the 2008 California-Carolina League All-Star Game would be coming to the Grand Strand. On Sunday evening, the Pelicans unveiled the official logo for the mid-summer classic, which will be played on June 24, 2008 at BB&T Coastal Field. The All-Star game logo features a sparkling star outlined with the same dock rope prominently featured in the Pelicans' primary logo. A large Palmetto tree, the state tree of South Carolina, emerges out of the bottom right corner of the star, giving the logo a distinct local appeal. The colors used in the logo derive from the Pelicans current logo, featuring Pelicans Blue, Midnight Blue, and Sun Gold, with a touch of white.